ReLuxury
2022 - today
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Overview
ReLuxury is the first event dedicated to the re-commerce of luxury and collectible pieces, as well as to initiatives in the field of the circular economy. Our role is to create awareness and drive ticket sales for this Geneva-based event. The first edition was a textbook case for the efficiency of concentrating both physical and digital advertising campaigns in time and space.
Process
Strategy & Operations
Sub Rosa has designed the digital strategy and chosen the channels to leverage: Instagram, LinkedIn, SEO, Email, Google Ads, Meta Ads.
We provide a full digital team to plan and handle all digital operations: Partner, Performance Manager, Community Manager, SEO expert, Data expert, Motion Designer, to make this event a success.
Creation
We created Motion Design videos in diverse formats to promote the event both in real life - Geneva airport displays, screens in taxis - and online.
Data
We built a simple and robust tracking system to analyse user behavior on our different online platforms.
Results
4k+
participants to the first edition
3
average # of times anyone in Geneva has seen our ads before the event
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