Year
2023
Category
Fashion
Fusalp was born in the same year and region as Moncler but remained a local skiwear brand for decades. Its path started to move upwards when members of the Lacoste family took over in 2014. The brand then shifted to more stylish collections while keeping its technical savoir-faire. Its ambitions became international.
We had the privilege to take part.
What we improved
In 1 year, the financial efficiency of advertising expenditure has been multiplied by 6, resulting in a substantial increase in revenues.
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